Advertising Ape

Duct Tape

2008-07-10T21:47:00.004Z

Duct tape is like the force, it has a light side and a dark side and it binds the universe together.

Experiance Vs Luck

2008-07-10T21:45:00.003Z

Everyone starts off with a full bag of luck and an empty bag of experiance.

The trick is to fill your bag of experiance before your bag of luck runs out.

Joe Keenan to Steve Jobs about the Apple Computer

2008-07-10T21:40:00.001Z

'Get your feet off my desk,
get out of here,
you stink and we're not going to buy your product'

Like a well dressed Crocodile....

2008-07-10T21:39:00.000Z

Make it snappy.

Living in Sin

2008-05-26T19:19:00.001Z

Get drunk,

Have fun,

Sin in the eyes of God.

Just Jump

2008-05-26T19:13:00.000Z

Minds are like parachutes, they only opperate when open.

GLUE

2008-03-05T23:39:00.000Z

More sticky than a celebrity stalker.

Rough Diamond

2008-03-05T23:34:00.001Z

A Diamond in the rough:

A person whose list of people they've done over doesn't include you,

Yet.

Ode to age.

2008-03-05T23:28:00.002Z

I knew the pain and I knew desire,

I knew the faith and I knew fire.

I was the sexual, I was the bold

But things turned ugly when I got old.

Home Sweet Home

2008-03-05T23:17:00.001Z

Home is where my ass is.

Thinker Tools

2008-03-05T22:42:00.000Z

If all you have is a hammer, then every problem is a nail.

Mass

2008-03-05T22:06:00.001Z

Is your body somehow intertwined with your self esteem??

Define me

2008-03-05T21:11:00.001Z

I am defined by my IPod

Insults from the Old School

2008-02-27T12:15:00.002Z

'You sir are in deficit, and frankly I can honestly say I don't like the cut of your Jib'

Plunkett And McLain

Carlsberg Dont do footballers wives but...

2008-02-22T12:30:00.002Z

Chaiman Mao Waves

2008-02-21T12:52:00.001Z

One word 'kitsch'

Ward 34

2008-02-19T13:02:00.001Z

"Those who visit the tents of the ungodly pick up ungodly ways"

As read from Sharpe in the John Hunter clinic Chelsea.

These things happen

2008-02-18T11:26:00.001Z

The chief of police for the college of the Valentines massacre was quoted as saying:
"Unfortunatly these things happen"

Red Bull Banned Christmas Ad

2008-02-17T15:01:00.001Z

Old Dogs New Tricks - Direct Response Offline Vs Online

2007-05-17T21:10:00.000Z

It has been said, (admittidly by new media advocates) that traditional direct responce is a bit like,

'fireing a gun and waiting a month to see if you have hit anything'

The new way is Cheaper, Faster and has low risk which can be seen if comparing the two.

Old way:

Gather some data off line (£1 per response)
Capture it, normalise it, load it.
Create a mailing file
Prepare a mail piece
Send it out and wait
And wait
And wait
Then take the results (which by now are out of date and about as accurate as a blind man playing darts) and do it all again.

New way:

Set up a paid search/affiliate programme
Pay a fixed cost per conversion
Optimise the web conversion process
Go home

By tea time on Thursday you will know more about what is going on with your online campaign than you ever will offline.

If in doubt... clap! - Setting the Online scene

2007-05-09T21:17:00.000Z

Before running headlong into the online marketing foray it seems useful to touch on the way the digital market place has changed life as we knew it.

Remember when:

You last used yellow pages
You looked something up in a encyclopedia
You searched shops for rare books
You sold something in the back of the local paper

The Internet has changed the way we live it gives us :

More information
More choice
More convenience

In 1998 Google was born, in the last year it has earnt more in ad revenue than channel 4, so in just 8 years it has gone from a project started off in a garage to one of the most powerful media forces in the world. The pace of change is frightening, it is difficult to remember how we did certain things before we had the internet, although at the same time strugling to keep up with the way it is constantly changing. Rupert Murdoch documents this when he says,

'My two young daughters will be digital natives. They'll never know a world without broadband internet.'

This shift is happening now, there is mass land grabbing going on in the digital scene, and it is important for all genres of marketers to get there share otherwize they will be left behind Martin Sorell (who originaly publicly declared the internet to be a fad) said,

'Traditional media owners can no longer afford to hold off going digital because the shift from old to new media is not going to happen in the next generation. It is happening now and is strong rapid and large.'

If that doesn't convince you look at the Shift Happens entry.

Shift Happens

2007-04-08T22:26:00.000Z

I normaly say that statistics are a bit like broken lamp posts, more for leaning against whilst pissing than for ilumination, but in this it creates a powerful picture of the world today and what it will be tomorrow.

By the way the Music is the theme from the "last of the mohicans"

Blogging Reality

2007-03-27T13:23:00.000Z

What we at advertising ape have been thinking but unable to say

Extreme Cricket

2007-03-20T18:06:00.000Z

When extremists burn flags and images of politicians it creates a powerful and frightening image. When Pakistan proceeded to burn pictures of their team after it got knocked out of the cricket world cup by Ireland it seriously dulls the impact of any future burnings.

There needs to be different levels of message, by associating powerful mediums or methods with products that don’t suit them you don’t raise the profile of the product, you lower the power of the medium.

So next time a flag is burnt it will be taken it as seriously as a lost cricket match.

2006-08-13T20:41:00.000Z

Monkey Doodle

2006-08-13T19:47:00.000Z